
Affiliate Marketing in 2025: A Conversation with Marc Yott
In this conversation, we sit down with Marc Yott, former Ubisoft Global Affiliate Manager and founder of Uptake Affiliate Services, to discuss
Stop paying $2K–$5K a month for promises. Our incentives are 100% aligned — we win when you win.
See how commission-only marketing eliminates upfront costs, reduces risk, and ensures you only pay when you get results.
| Feature | Commission-Only (Uptake) | Retainer-Based Agencies |
|---|---|---|
| Cost Structure | Pay only on performance (sales generated) | Fixed monthly fee ($2K–$10K+) |
| Risk Level | Low – aligned incentives, no upfront commitment | High – pay regardless of results |
| Incentive Alignment | 100% aligned – we win when you win | Misaligned – paid regardless of ROI |
| Startup Phase Friendly? | Yes – scalable from day one | No – upfront costs drain budgets |
| Focus on Profitability | Laser-focused on break-even and ROI | Often volume over profit |
| Speed to First Sale | Fast – we activate proven publishers quickly | Slower ramp-up with long onboarding |
| Transparency / Tracking | Full visibility via shared tools & weekly updates | Often delayed, quarterly updates |
| Custom Strategy | Tailored to your vertical and audience | Often template-based strategies |
| Publisher Relationships | Built-in network of proven high-performers | May rely on outsourced recruiting |
| Fraud Prevention & Vetting | Manual & proactive affiliate review | Often reactive or neglected |
| Platform-Agnostic? | Yes – we use the best tools for your brand | Sometimes locked into preferred vendors |
| Real-Time Optimization | Ongoing placement & commission tweaks | Often billed hourly, slower to move |
| End Result | Scalable, profitable growth | Unpredictable ROI, bloated costs |
See exactly how your profits and ROAS stack up when comparing a traditional agency retainer model to Uptake’s performance-based approach.
Uptake Affiliate Marketing offers a risk-free, results-driven solution that ensures you only pay for performance. Your success is our success.
We’ve worked across a number of industries and have achieved some incredible results with some incredible people and brands.







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Driven by dedication, we bring creativity and expertise to every project, ensuring exceptional results.
From leading Ubisoft’s global affiliate marketing strategy to founding Uptake Affiliate Marketing, I’ve dedicated my career to helping businesses thrive. I bring not just expertise, but a deep passion for unlocking untapped potential in every brand I work with.
My mission? To help you drive revenue in a way that’s not only profitable but sustainable, through personalized, one-on-one consulting—because your business deserves more than cookie-cutter solutions. With the same determination and discipline, I honed as a Canadian Bobsleigh team member, I’ve built a consulting approach that frees you from traditional agency models, giving you back the time and focus you need to lead your business forward.
Affiliate marketing is a performance-based marketing strategy where individuals or businesses (affiliates) promote a product or service and earn a commission for each sale, lead, or action made through their referral.
Affiliates promote a product or service using unique referral links provided by the merchant. When someone clicks on the link and makes a purchase (or completes a desired action), the affiliate earns a commission.
To become an affiliate, you can join affiliate programs offered by companies or affiliate networks. You’ll need to sign up, get approved, and start promoting using the unique links provided by the program.
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