Not all affiliates are created equal. Coupon and cashback sites might move volume, but when it comes to building credibility and attracting
When small brands think about growth, they often default to ads, SEO, or social media. But one channel is frequently overlooked: affiliate
The affiliate marketing commission structure is more than just a payout; it’s the foundation of program momentum. Set commissions too low, and
When a shopper types “[Brand] coupon” into Google, the results are almost always dominated by coupon sites, not the brand itself. Only
Affiliate marketing is a diverse ecosystem. Every affiliate marketing category brings something different to the table, whether it’s sparking awareness at the
Not all affiliates contribute equally, and understanding where they sit in the affiliate marketing funnel is the first step toward maximizing ROI.