KPIs, Cost Control, and What You Can (and Can’t) Control Affiliate, influencer, and publisher partnerships are often treated as separate channels. That
Influencer marketing has matured from an experimental channel into a core part of many brands’ growth strategies. Yet despite increased investment, one
Public relations (PR) articles do help SEO, but not in the direct, keyword-ranking way many brands expect. If you’re publishing PR with
Backlinks are often treated as a primary growth lever, something to be chased, negotiated, or bought. In reality, the strongest backlink profiles
Coupons are no longer a nice-to-have: they are expected by customers in many categories, from fashion and beauty to consumer electronics and
Predictable cost control and measurable ROI make listicles an attractive editorial coverage option for brands of all sizes, particularly those working in